6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel connected to your brand and employment sense that companies understand them as individuals. So how can employers stand out from the crowd? Employers need to be proactive in their approach to attracting prospects, and recruitment marketing is the service

Recruitment marketing is a relatively brand-new way to attract prospects, both passive and active, to your company. It involves embracing the very same principals and techniques used by marketing to draw in prospects and increase brand name awareness. Some examples of marketing practises now being utilised by HR teams include: list building, SEO, guerrilla marketing, social advertising, personalised prospect journey and content creation.

According to SHRM, companies that integrate recruitment marketing into their hiring technique can produce three times more applicant leads than those who do not – leading a 100% greater close rate on candidates. Additionally, recent research study by Allegis found that running a recruitment marketing campaign can save business approximately 40% on overall skill costs. On top of these cost savings, recruitment marketing enhances company brand name and employment brings in an estimated 50% more competent prospects.

It’s remarkable to see how a deep understanding of your prospects can cause campaigns that encourage them to take action. We have actually put together a list of 6 of our preferred creative recruitment projects that you can take inspiration from for your next recruitment marketing campaign. These projects pressed the boundaries of conventional job advertisements, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most knowledgeable salesmen in the organization, Ogilvy, among the worlds most prominent marketing agencies, ran an innovative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media marketing in mix with their YouTube channel. Here they welcomed the possible prospects to film themselves selling a brick. The prize? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic approach of recruitment marketing campaigns.

They are an excellent way to draw in passionate candidates in addition to acting as a preliminary screening test. Companies might ask candidates to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 confusing billboard. This marketing campaign was an excellent success for Google and employment earned full marks online within mathematical and engineering forums – even before Google was referred to as the brains behind the operation.

The signboard, put in Silicon Valley, provided a complicated mathematical formula to passers-by and challenged those who believed they were clever enough to resolve it. Once resolved, the formula revealed a site URL (www.7427466391.com) that the solver should visit.

Those clever sufficient to fix the billboard puzzle were given one last puzzle once on the site.

Successful prospects got the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re thankful you’re here. Something we found out while developing Google is that it’s much easier to discover what you’re looking for if it comes looking for you. What we’re looking for are the very best engineers in the world. And here you are.”

The billboard was an appealing way to draw in some of the most intelligent minds to Google. Google organized this prospect swimming pool into enthusiastic ‘issue solvers’ – an extremely esteemed ability at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the task of working with 100 employees. To fill this high of positions, they had to believe big. IKEA’s outside the box thinking resulted in a fantastic “inside the box” option.

IKEA decided to target those who they knew currently enjoyed IKEA by putting ‘career guidelines’ inside package of IKEA items for consumers to find upon opening their product. The guidelines mirrored their well-known assembly guidelines, instructing customers on how to “assemble your future”.

The campaign was a big success, and consumers adored it. Thousands of clients used, and IKEA employed 280

workers who appreciated the IKEA brand name. The reason for the success of the campaign was not simply down to its creativity however also because it talked to IKEA’s existing brand ambassadors, their consumers. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment campaign successfully gotten in touch with candidates in a customised way, in their own homes just as they’re focused on assembling their brand-new furniture.

Volkswagen: A Covert Message

When Volkswagen needed to employ skilled mechanics, they thoroughly thought about where this target market hung out so that they might interact their recruitment message successfully.

Volkswagen decided on an apparent however unusual positioning, the undercarriage of cars in requirement of repair. Volkswagen deliberately distributed defective cars with the message concealed underneath to service centres across Germany in anticipation of attracting knowledgeable workers.

Volkswagens project was an excellent success, and they worked with many skilled mechanics while confirming themselves as an innovative and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to draw in ambitious students to their business. They reached students by going to the one place ensured to have trainees around, schools at numerous Swiss universities.

McKinsey delivered pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out “We’re trying to find students who aren’t pleased with just any service. www.McKinsey.ch.”

The project’s aim was to pre-filter candidates by attracting those that aren’t pleased with simply any solution and wonder innovators. The pencil twisted the rules of marketing, and it’s simple message resonated with lots of, resulting in premium graduate employs at McKinsey.

Similar to this pencil, recruitment marketing campaigns don’t have to be costly, employment and companies can state a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an exceptional example of business doing recruitment marketing properly. Their professions page has 1.2 million likes, employment and they publish content twice a day – sometimes more. They share material that prospective workers can relate to and feel influenced by, such as private employees accomplishments, days in the life of an employee and general everyday updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that prospective workers can develop a genuine connection with the brand. They achieve this by permitting named employees to answer any questions on the careers page from the business profile. Marriot also offers a chat service to those wanting to discover more about life at the business and guidance on how they can effectively make an application for a position.

Marriotts strategy shows you do not need exceptional out of the box believing to get in touch with candidates. There are a myriad of ways your service can approach your recruitment project. Marriott’s technique is simple, and any business can replicate this technique and achieve the very same success. Have a designated location where you share insights on life at your company and most importantly, listen to potential candidates and respond to their concerns without delay and effectively.

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Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can help you screen candidates, employment sort CVs and even schedule interviews, employment all-in-one centralised recruitment platform. This will make sure that your candidates have the very best experience possible and you have time to focus on what matters, your individuals. Discover more about us here.